In 2020, RMS Insurance Services rebranded into an agency with a new marketing name. With advice and guidance from our team, we took all the proper steps to ensure the proper pathway along the rebranding process, all while staying committed to the same amazing customer experience and satisfaction we’ve proudly built our business on as a husband-and-wife team with a combined 40+ years of experience in the health insurance industry.

However, recently, we came under attack from a company with a similar name to ours. They have accused us and another entity with a name that’s much closer to ours (which also has trademark approval from the United States Patent and Trademark Office) of trademark infringement and demanded we change our name. After speaking with legal counsel, we all feel they have no basis for the accusation, and we could keep our name if we wanted to battle them legally. Though we have been around longer than they have, our focus is on our clients and we don’t want to be distracted by such nebulous energy. All that being said, we feel like the simplest way to handle this is to change our name back to RMS Insurance Services, Inc.

Previously, as RMS Insurance Services, we spent decades expanding our business and our reach based on the long-term relationships we’ve been able to form and the referrals we’ve been blessed to receive.  It speaks volumes to us that our name change was proposed by a client, because to us that says, “We are Coverage Geniuses” in our ability to help our clients shop the expansive insurance marketplace to secure the best coverage possible at the most affordable price. Unlike other insurance agencies, which do not connect people to a trusted broker that can learn about the unique insurance needs of each individual and family seeking coverage, we have never been and never will be a “one and done” model of business – we thrive on the relationships we are able to form with individuals and families in which we are humbled to learn about their unique situation to secure them customizable coverage through all stages of life.

So, Allow Us to Reintroduce Ourselves as RMS Insurance Services, Inc.

Regardless of what you call us – we secure medical insurance coverages and products that are for “humans,” thriving on human connections and that’s what we will always do.

Whether you shop the marketplace, qualify for Medicare, or use your employer-sponsored insurance, we know that all things healthcare can certainly be complex. We are proud to continue to be a source of expertise that can help you navigate all of our options for each stage of life. No matter our name, we are certainly not shy about being product experts. We began our business to take the frustration out of finding health, life, small group, Medicare, and supplemental insurance. With over 40 years of combined experience, we’ve racked up quite a few accolades in the insurance industry. Here are a few of our most recent honors:

  • Elite Level UHC AARP Medicare Supplement Producer
  • Top Producer in the state of AZ for Bright Health in 2020
  • Bright Health Founders Circle Member
  • Bright Health Broker Advisory Council
  • Ambetter “Top Agency”
  • Oscar Health top producer
  • Best in the West for National General in 2019 and 2020
  • Marketplace Elite Circle of Champions 2014-present
  • Top 10 Brokers for United Healthcare/Golden Rule
  • Expertise “Best Insurance Agency in Mesa” for 2020 and 2021

In conclusion, as small business owners with commitments to both our own families and the families we are entrusted to serve, we are choosing to not waste our time and resources dealing with their baseless claims. At RMS Insurance Services, no matter what our name is, our experience, the referrals we receive, and the awards from carriers we contract with all speak volumes and show how we are insurance geniuses, whether we use that phrase as our company name or not. We are excited about all we accomplished in 2021, and we are even more excited about what’s to come in 2022.

Be sure to please update our e-mail addresses! Cody can now be reached at and Amanda can be reached at or for general inquiries. As always, we remain eternally grateful to all of the people who’ve trusted us to help them along the way, and we look forward to serving you for years to come.